SEO is short for search engine optimization or search engine optimizer.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo and other search engines.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
- Domain Canalization
- Targeted Keywords
- Breadcrumbs and Related Links
- Robots control
- Alt tags
- User Generated Content